{"product_id":"9781606497487","title":"Profiting From Services and Solutions: What Product-Centric Firms Need to Know","description":"\u003cp\u003eDesigned for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":45326515503183,"sku":"00000_00000_00000_00000","price":770.0,"currency_code":"TWD","in_stock":false}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781606497487","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}