{"product_id":"9781642011838","title":"No B.S. Marketing to the Affluent : No Holds Barred, Take No Prisoners, Guide to Getting Really Rich (4TH)","description":"\u003cp\u003eMillionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.\u003c\/p\u003e\n\n\u003cp\u003eHowever, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.\u003c\/p\u003e\n\n\u003cp\u003eIn this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:\u003c\/p\u003e\n\n\u003cp\u003eUse 10 surprising emotional buy triggers the affluent find irresistible\n\u003cbr\u003eStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable\n\u003cbr\u003eUse Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use\n\u003cbr\u003eApply the magic language of \"membership\" to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels\u003c\/p\u003e\n\n\u003cp\u003eDrawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah's Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.\u003c\/p\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":46001551573071,"sku":"00000_00000_00000_00000","price":875.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781642011838","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}