{"product_id":"9781668458457","title":"Marketing and Advertising in the Online-to-Offline (O2O) World","description":"\u003cp\u003ePresents insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions.\u003c\/p\u003e","brand":"Business Science Reference","offers":[{"title":"Default Title","offer_id":45632981794895,"sku":"00000_00000_00000_00000","price":8225.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781668458457","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}