{"product_id":"9781784621926","title":"The Anatomy of Humbug : How to Think Differently about Advertising","description":"\u003cp\u003eHow does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?\u003c\/p\u003e","brand":"Matador","offers":[{"title":"Default Title","offer_id":45521489952847,"sku":"00000_00000_00000_00000","price":908.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781784621926","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}