{"product_id":"9781787563025","title":"Emotional Appeals in Advertising Banking Services (Emerald Points)","description":"\u003cp\u003eTaking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":45542917603407,"sku":"00000_00000_00000_00000","price":2520.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781787563025","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}