{"product_id":"9781799872320","title":"Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing","description":"\u003cp\u003eExplores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consumer behaviour, social media marketing, online advertising, and how they interact with big data.\u003c\/p\u003e","brand":"Business Science Reference","offers":[{"title":"Default Title","offer_id":45607330807887,"sku":"00000_00000_00000_00000","price":6475.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781799872320","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}