{"product_id":"9781848728370","title":"The Connected Customer : The Changing Nature of Consumer and Business Markets","description":"\u003cp\u003eIn today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45501910024271,"sku":"00000_00000_00000_00000","price":8190.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781848728370","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}