{"product_id":"9781899448777","title":"Marketing Public Sector Services (Essential skills for the public sector) (2ND)","description":"\u003cp\u003eThe book sets out key principles of marketing and applies them to the public sector. The content includes the marketing mix, how to develop a marketing plan, market research techniques and how to implement a marketing strategy. It is important that public sector services are customer focussed and effective marketing helps to achieve this.\u003c\/p\u003e","brand":"HB Publications","offers":[{"title":"Default Title","offer_id":45510420070479,"sku":"00000_00000_00000_00000","price":770.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9781899448777","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}