{"product_id":"9783119147781","title":"Between Public and Market : A Spatial History of Advertising in Modern Shanghai (1905-1949)","description":"\u003cp\u003e\u003cem\u003eBetween Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949)\u003c\/em\u003e unveils the silent revolution advertising brought to Shanghai's press and urban life during the pre-communist era. While traditional scholarship often treats advertising as a commercial tool or cultural \"mirror,\" this book reveals its transformative role as a driver of municipal policies and public engagement among urban elites within the transnational context of the treaty ports. Drawing on untapped sources-municipal archives, photographs, newspapers-and employing innovative digital methods like Geographic Information System, the author examines how advertising reshaped urban landscapes, nightlife, traffic management, and the physical appearance, content, and business model of Republican-era newspapers. As a sequel to \u003cem\u003eMadmen in Shanghai: A Social History of Advertising in Modern China\u003c\/em\u003e (De Gruyter, 2024), this book shifts the focus from the rise of advertising as an industry to its social and political impact in early 20\u003csup\u003eth\u003c\/sup\u003e-century China. It will engage students and scholars of modern Chinese history, urban and media studies, as well as professionals in advertising and urban management.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCécile Armand\u003c\/strong\u003e, National Center for Scientific Research, Lyon Institute of East Asian Studies, Lyon, France.\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":45660958720079,"sku":"00000_00000_00000_00000","price":4060.0,"currency_code":"TWD","in_stock":true}],"url":"https:\/\/kinokuniya.com.tw\/products\/9783119147781","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}