{"product_id":"9798214052601","title":"Marketing Management (7TH)","description":"\u003cp\u003eIacobucci's \"Marketing Management,\" 7th Edition, is designed with you in mind -- clear, practical and focused on what really matters. Chapters starts by asking the big questions: What is this concept? Why does it matter in the real world? And most importantly, How do you do it well? You'll get straightforward explanations, real examples and step-by-step guidance that help you connect theory to action.\n\u003cbr\u003eThis book shows you how to think like a marketer. Explore how companies use AI, analytics, social media and global strategies to make smart decisions. You'll also dive into short, real-world mini-cases and ethical challenges that help you apply what you're learning in class to real business situations. Whether you're preparing for a career in marketing or just want to understand how marketing drives business success, this book gives you the tools to succeed in your course and beyond.\u003c\/p\u003e","brand":"South-Western College Publishing","offers":[{"title":"Default Title","offer_id":45670231277647,"sku":"00000_00000_00000_00000","price":9553.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9174\/2287\/files\/9798214052601-1.jpg?v=1793344371","url":"https:\/\/kinokuniya.com.tw\/products\/9798214052601","provider":"Books Kinokuniya Taiwan","version":"1.0","type":"link"}