Ford and the Global Strategies of Multinationals : The North American Auto Industry (Routledge Studies in International Business and the World Economy)

Name: Ford and the Global Strategies of Multinationals : The North American Auto Industry (Routledge Studies in International Business and the World Economy)
Brand: Routledge
SKU: 00000_00000_00000_00000
Price: 8190.00 TWD
Availability: InStock

Studer Noguez, Maria Isabel

8,190 TWD

Member Price

7,371

English

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Product Description

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

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This is an analysis of how the global strategies of Multi-national Enterprises (MNE's) affect the power relationship between MNE's and states in the context of increasing trans-national economic integration.

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Publisher

Routledge

Publication Date

2001/10

ISBN

9780415205795

Pages

380 p.

Item Type

Book

Format

Hardcover

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Ford and the Global Strategies of Multinationals : The North American Auto Industry (Routledge Studies in International Business and the World Economy)

Product Description

Available to Order

Ford and the Global Strategies of Multinationals : The North American Auto Industry (Routledge Studies in International Business and the World Economy)

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