Mind Your Own Business

Are you working long hours just to keep your head above water? Are you stuck in the first gear and want to get moving – fast? Mind Your Own Business details 12 crucial lessons on entrepreneurship; offering a fresh perspective, savvy advice and practical measures to put in place. The journey of an entrepreneur means being a risk-taker, a visionary, a leader, a pit bull and essentially a superhero all rolled into one. Nevi Letcher found herself doing this. She worked her way up in corporate, invested in her personal development and climbed the ladder fast, racing down the same track every day, plugging holes, negotiating deals, coaching and directing her team, developing and tweaking successful strategies to bring big brands to life. She only really learned about business when she started her own agency, and she reveals aspects that business school didn’t teach her. In Mind Your Own Business, Nevi shares what she has learned and how she managed to implement strategies that saw her business grow and grow.