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The Financial Services Marketing Handbook : Tactics and Techniques That Produce Results (Bloomberg Financial Series) (2ND)

Name: The Financial Services Marketing Handbook : Tactics and Techniques That Produce Results (Bloomberg Financial Series) (2ND)
Brand: Bloomberg Pr
SKU: 00000_00000_00000_00000
Price: 2765.00 TWD
Availability: InStock

Ehrlich, Evelyn/ Fanelli, Duke

2,765 TWD

Member Price

2,489

English

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Product Description

Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.

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Publisher

Bloomberg Pr

Publication Date

2012/03

ISBN

9781118065716

Pages

196 p.

Item Type

Book

Format

Hardcover

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The Financial Services Marketing Handbook : Tactics and Techniques That Produce Results (Bloomberg Financial Series) (2ND)

Product Description

Available to Order

The Financial Services Marketing Handbook : Tactics and Techniques That Produce Results (Bloomberg Financial Series) (2ND)

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