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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Ramos, Célia M.Q. (EDT)/ Sousa, Carlos M.R. (EDT)/ Matos, Nelson M.S. (EDT)
8,750 TWD
Member Price
7,875
English

Product Description

Examines online consumer behaviour along with other complementary marketing, hospitality, and tourism disciplines, presenting a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints.

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