Handbook of Research on New Media Applications in Public Relations and Advertising

Name: Handbook of Research on New Media Applications in Public Relations and Advertising
Brand: Business Science Reference
SKU: 00000_00000_00000_00000
Price: 10325.00 TWD
Availability: InStock

Esiyok, Elif (EDT)

10,325 TWD

Member Price

9,293

English

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Product Description

Provides vital research on the application of new media tools for running successful public relations and advertising campaigns. The book highlights a range of relevant topics, including digital advertising, online behaviour, and social networking.

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Publisher

Business Science Reference

Publication Date

2020/08

ISBN

9781799832010

Pages

400 p.

Item Type

Book

Format

Hardcover

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Handbook of Research on New Media Applications in Public Relations and Advertising

Product Description

Available to Order

Handbook of Research on New Media Applications in Public Relations and Advertising

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