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安売り市場なんか、一切見るな。安売り競争で苦戦を強いられていた日本におけるポテトチップスの開拓者が、社の威信をかけた「プライドポテト」で起死回生のＶ字回復。「働いてみたい注目成長企業」１位に選ばれた老舗の付加価値経営とは。
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