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Management of Retail Buying

Cash, R. Patrick/ Thomas, Chris/ Wingate, John Williams/ Friedlander,
5,180 TWD
会員価格
4,662
English

產品說明

The global economy has opened up huge new opportunities for growth and product availability. That’s where the retail buyer comes in. In Management of Retail Buying, Cash, Thomas, Wingate and Friedlander discuss what buyers go through to make their decisions, from thousands of possibilities, about what to put on store racks and shelves. This text is appropriate for students in Retail Management or Fashion Merchandising programs, for courses in Retail Buying.
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Retail buying covers broad areas such as organization of retail establishments, distribution, roles of buying groups, planning and control, choosing vendors, negotiation, pricing, and selling of goods and services to the consumer.

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