The Technology Leaders : How America's Most Profitable High-Tech Companies Innovate Their Way to Success (Jossey Bass Business and Management Series)

Follow America's High-Tech Leaders to Sustained Growth and Profitability ?With forceful and engaging style, Cohan describes what makes technology companies like Hewlett-Packard so successful....Any executive aspiring to market leadership should read The Technology Leaders.? -- Dean O. Morton, retired executive vice president, COO and director, Hewlett-Packard Company As organizations emerge from an era of epochal downsizing, managers are beginning to realize that repeated cost-cutting is no longer the path to sustained profitable growth. Clearly, a new strategy is called for. In this landmark work, Peter Cohan details the practices of today's most vital, prosperous companies -- America's high-tech leaders -- and demonstrates how other companies can follow their remarkable example and thrive in a hypercompetitive marketplace driven by rapid product innovation.