"The Irresistible Novel frees you from the limits of so-called "rules" and instead provides you with a singular goal: you must engage your readers from beginning to end. Filled with down-to-earth discussions on the various debates of writing, as well as innovative research on neuroscience and reader response, this book shows you how to: Navigate the various debates on writing fiction--showing versus telling, purple prose, outlining, writing description, and more--to decide what kind of novelist you want to be. Hack your reader's brain to hook her interest and trigger emotional engagement from the very first page. Incorporate enduring elements of storytelling from masters like Joseph Campbell, Aristotle, and Carl Jung" --
