Following in the steps of the successful How Wall Street Works, David Scott now uses the same format and technique to focus on the stock market. How Stocks Work is a simple, straightforward book that conveys all the basic investment information about the stock market, stocks themselves, equity mutual funds, risk, stock analysis and selection, and brokers that the average investor needs to know. How Stocks Work provides a truly in-depth and detailed look at the stock market and all its intricacies, while keeping the discussion simple, clear, and straightforward. The book covers a range of topics, including: What stock represents; How stocks are traded, including electronically; The increased importance of mutual funds; Today's greater market risk; Choosing a broker that's right for you; Fundamental and technical analysis; The risk of stock ownership; How Stocks Work follows the same basic Question-and-Answer format that proved so reader friendly in How Wall Street Works, providing maximum flexibility to answer the frequently asked questions all stock investors have. While there is some overlap between the two books, How Stocks Work specifically stays away from many topics not appropriate to a book on the stock market, such as bonds, precious metals, futures, the mechanics of Wall Street, etc. By concentrating only on the stock market, this book is more streamlined and focused than the earlier work and should have no problem finding acceptance in its market niche.
Written in question and answer format, this guide contains the information novice investors need to invest with confidence and safety. Topics covered include: what popular stock indexes say about the market; what mutual funds are; risk versus reward; basic analysis; and how to choose a broker.
