"We cannot continue to accept the view that when times are good wewill prosper and when times are bad we will suffer. . . . We mustmove from a business of commissioned services to one of directparticipation in all our clients' endeavors, where productiveparticipation establishes us as trusted partners, the currency fora continuing relationship." --John E. Harrigan and Paul R.Neel In their drive to compete effectively in the emerging worldeconomic order, today's enterprise organizations are undergoing aperiod of radical redesign, restructuring, and redefinition. Asthey do so, they are coming to rely more and more upon designprofessionals to help them build their roads to the future. Thismeans that unlimited opportunities now await the architect who canlook beyond the everyday aspects of professional practice and learnas much as possible about his or her clients' worlds. But forgingenduring partnerships with clients requires more than just provendesign skills on the part of an architect. Today's successfularchitect is as much a business executive as an artist. He or sheis conversant in an array of core business skills--includingmarketing, client relations, leadership, strategic management, andothers--rarely covered in professional education programs. Based, in large part, upon Professor John E. Harrigan's innovativeexecutive program for architects at California Polytechnic StateUniversity, The Executive Architect fills that critical gap inprofessional education. In addition to schooling designers in awide range of crucial business concepts, tools, and techniques, itprovides a complete blueprint for transforming a practice from onebased on the fulfillment of commissioned services to one based onan ongoing engagement with every aspect of clients' worlds--theirgoals, risks, opportunities, and unique corporate cultures. In creating this innovative guide, authors Harrigan and Neel drewon the experiences of more than a dozen of the nation's mostrespected executive architect
This book helps bridge the gap between the artist and the executive. It demonstrates that unlimited opportunities await the architect who looks beyond the everyday aspects of professional practice and learns as much as possible about the client's world.
