返回

縮放 將滑鼠移到圖片上方以放大

Kellogg on Integrated Marketing

Iacobucci, Dawn (EDT)/ Calder, Bobby J. (EDT)/ J. L. Kellogg Graduate
1,820 TWD
KPC會員價
1,638
English

產品說明

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang
... 閱讀全文

Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.

... 閱讀全文

開放訂購

預計出貨時間約 3-4 weeks

我們已盡力確保庫存狀態正確，但偶爾仍可能會出現顯示狀態不符的情況。實際庫存狀況仍需以現場及供應商是否可提供為主。

訂單金額滿 1,000TWD 即可享有國內免運費優惠

折扣將於結帳時套用。

最近瀏覽過的項目

相關產品