The new Asian corporation has emerged, and Westerners who currently do business in Asia or contemplate doing so would do well to take heed of the new Asian business model or risk being left behind. Here, author Michael Hamlin takes a close look at the revolutionary new business models Asia's best companies are adopting, the challenges they still face and, most of all, the challenges posed to their Western competitors. From organizational structure to strategy, this book provides in-depth portraits of Asia's leading companies and provides specific strategies Western managers can use to best their Asian competitors or successfully enter the new Asian market.
This volume examines the strategies employed by Asia's leading companies to survive and prosper in the wake of profound political, economic, and structural changes that have taken place in the 1990s.
