This work outlines the theories and approaches to the study of television in an accessible form for students. It is divided into four sections - forms of knowledge, audiences, gender and race. It discusses many television texts including 'Star Trek', 'Kung Fu', 'Buffy the Vampire Slayer', 'Xena: Warrior Princess', and 'Sesame Street'. Key figures, debates and institutions include: cultivational analysis; Pierre Bourdieu; the Frankfurt School; Public Service Broadcasting; pharmaceutical advertising; and first peoples television. It is intended as an authoritative guide to the perspectives and theory available to a central area within media and cultural studies.
This work outlines the theories and approaches to the study of television in an accessible form for students. It discusses many television texts including "Star Trek", "Kung Fu", "Buffy the Vampire Slayer", "Xena: Warrior Princess", and "Sesame Street".
