Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism (4TH)

7,000 TWD
會員價
6,300
English

產品說明

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the communicative landscape, including issues of gender, race, ability, and age. The author also takes into account today’s rapidly expanding technology, touching on subjects such as free speech, censorship, cancel culture, and misinformation, and considers how each of these is affected by online and social media. Other updates to the text include expanded coverage of citizen journalism, the increasing media use of artificial intelligence and virtual reality, power in communicative structures, and public interest, as well as refreshed examples throughout. As in previous editions of the book, special attention is paid to key ethical decision-making approaches and concerns in each media industry, including but not limited to truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. Mixed Media is key reading for students of all branches of Media and Communication Ethics. The author's own website, featuring lecture notes, case studies and links to further reading, can be accessed at www.j397mediaethics.weebly.com.

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines.

開放訂購

預計到貨時間: 3-4 weeks

我們已盡力確保庫存狀態正確,但偶爾仍可能會出現缺貨的情況。實際庫存仍須以現場狀況而定。敬請見諒。

訂單金額滿 1,000TWD 即可享有國內免運費優惠

折扣將於結帳時套用。

最近瀏覽的項目

相關產品