Media and Society : An Introduction

Media and Society: An Introduction, offers an interdisciplinary approach to media as means of social connection in everyday life and beyond. Integrating theory and concrete analysis in case studies, exercises, and illustrative examples from around the world, Media and Society: An Introduction delivers a go-to reference work for learning about one of the essential social infrastructures of the twenty-first century. Standing on the shoulders of classic communication models, and covering legacies of research about media institutions, media texts, and media users, the chapters include both how-to sections on methods addressing current digital media forms and reflective segments that place TikTok, ChatGPT, and the emerging Internet of Things in the longer history of human communication. As a comprehensive and up-to-date textbook on key conceptual, analytical, and normative issues facing students of media and communication today, this book is a practically applicable resource for teaching and learning about media, in the classroom, in self-study, and in different world regions. As such, it is a key resource for undergraduate students and professors in the fields of media, communication, and cultural studies.