This volume explores how emotions are constructed, expressed, and commodified in digital environments through language and discourse. Examining the multifaceted nature of online emotional communication across personal, intersubjective, and collective dimensions, an international and interdisciplinary group of authors analyse diverse digital contexts, from WhatsApp conversations and TikTok videos to online mourning practices and food imagery, using frameworks from pragmatics, discourse analysis, and digital communication studies. Organised into three sections – Personal Area, focusing on individual emotional expression, Intersubjective Area, examining emotions in sustained online interactions, and Collective Area, exploring emotions in group identity formation – the book provides new perspectives on how digital technologies are reshaping our emotional landscapes in the 21st century. This volume will offer valuable insights for researchers, educators, and students in communication studies, sociolinguistics, digital media, and digital marketing.
This volume explores how emotions are constructed, expressed, and commodified in digital environments through language and discourse. This volume will offer valuable insights for researchers, educators, and students in communication studies, sociolinguistics, digital media and digital marketing.
