Understanding the Born Global Firm (Routledge Focus on Business and Management)

3,885 TWD
會員價
3,497
English

產品說明

The challenges and opportunities that are presented to both small and medium-sized enterprises have changed dramatically in recent decades as the world’s economy becomes more globalised. The policies of open borders, a decrease in protectionism and the demise of the nation-state, have enabled small and large firms to engage in international activity from the outset. Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born globals and the importance of cultural competence. This book will be invaluable to post-graduate students in the field of international business; entrepreneurship; ethnic entrepreneurs; global entrepreneurship, and international networks.

Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.

開放訂購

預計出貨時間約 3-4 weeks

我們已盡力確保庫存狀態正確,但偶爾仍可能會出現顯示狀態不符的情況。實際庫存狀況仍需以現場及供應商是否可提供為主。

訂單金額滿 1,000TWD 即可享有國內免運費優惠

折扣將於結帳時套用。

最近瀏覽過的項目

相關產品