Not a "Dummies" guide on the practical steps of starting a business, Everyday Entrepreneur focuses on the real problems, decisions, and personal qualities of budding entrepreneurs, in the form of an easy-to-read and interesting story. "The most important skill in the 21st century will be the ability to create your own job." In Everyday Entrepreneur, you will meet three individuals who all have entrepreneurial aspirations. The first is Tim, whose career is stagnating, despite having a good job. Tim has developed some software that could form the basis of his own business, but he can’t make the decision whether or not to set up on his own. Terry, a childhood friend, steers Tim into a class on entrepreneurship conducted by a mysterious person named Sam. The class includes two others: Grace, in her mid-thirties, and Mike, who is twenty-something. Sam invites his three students to learn to become entrepreneurs over a period of twelve days. By focusing on the qualities of a successful entrepreneur and by relying on a wide range of anecdotes, he cleverly leads all three to make important decisions about their future. Fred Dawkins’s practical insights and advice can help you identify your own strengths and empower you to take the leap to an entrepreneur – and make your dream a reality.
Successful entrepreneur Fred Dawkins uses storytelling and an informal approach to take readers through a series of business lessons that will show them how to identify their own entrepreneurial strengths and strike out on their own.
