This book constitutes the post-conference proceedings of the 12th Multidisciplinary International Social Networks Conference, MISNC 2025, held in Oviedo, Spain, during September 3 5, 2025.
The 42 full papers included in this book were carefully reviewed and selected from 89 submissions. They are organized in topical sections as follows: Multidisciplinary Social Networks Research; Generative AI and the Future of Social Content: Opportunities and Challenges; Advanced Social Computing through AI-centric Multidisciplinary Fusion; Network, Economic and Business Studies.
.- Multidisciplinary Social Networks Research.
.- How Visual Design Influences the Continuous Use of AI Chatbots: The Role of Cute Appearance and Rich Facial Expressions.
.- An Empirical Study on User Profile Analysis and SEO Performance: A Case of Taiwan Cultural Memory Bank 2.0.
.- Unveiling the Potential of Artificial Intelligence in Natural Science Education: A Case Study on the Impact of Plant Identification Applications on Students Environmental Literacy and Carbon Reduction Awareness.
.- Liquid Consumption Behavior in Online Purchasing.
.- Organizational Memory Facilitates Effective Learning from Failure: Evidence from a Questionnaire Survey Conducted in 2024 in Japanese Companies.
.- Exploring the Relationship Between Local Election Results and Online Public Opinion in Taiwan: A Case Study of Taitung County.
.- Factors Influencing Value Co-Creation in Live Streaming E-Commerce Ecosystems: The Microfoundations Theory Perspective.
.- Analyzing the Improvement of Students' Performance in Group Discussion: A Comparative Study of Online and Face-to-Face Collaborative Learning - A Case Study of Japanese Undergraduate Students.
.- Factors Influencing Continuance Intention of Watching VTuber Live Streaming: A Co-Creation Experience Perspective.
.- Entropy-Based Anomaly Detection for Cybersecurity Threats in Network Traffic.
.- Designing an Agentic AI Driven Framework for Decision-Making in Industrial Maintenance.
.- Comparing Human and Machine-Labeled Sentiment Analysis for Disaster Response.
.- Reconfiguring Knowledge Management Systems for the Web 3.0 Ecosystem.
.- A LLM-Driven Agent System for Automotive Fault Diagnosis with Integrated Reasoning and Expertise Sharing.
.- Sales Predictive Model with Customer Segmentation Integration.
.- Study on the Use of Generative AI by Japanese IT Freelance Engineers: Effectuation as a Theory of Entrepreneurial Behavior.
.- Relational Taxonomy of Cyberattacks: A Model for Threat Classification and Connection in Digital Environments.
.- Taxonomy of Human Errors in Smart Energy Systems Cybersecurity.
.- Exploring New Business in Japanese SMEs from the Perspective of Employees Engagement.
.- Facial Expression-Based Monitoring of Fatigue and Stress in Care Facility Workers.
.- Facial and Vocal Cues in Daily Life: A Multimodal Framework for Behavioral Insight.
.- Question-Answering Systems for Tourism: Development of a RAG-based Prototype for Ecuadorian Places.
.- KEY APPROACHES TO NEUROLEADERSHIP: PERSPECTIVE FROM THE PUBLIC EDUCATIONAL INSTITUTIONS OF MONTERÍA.
.- STRUCTURAL ANALYSIS AS A TOOL TO ESTABLISH THE INFLUENCE OF ICT IN THE EDUCATIONAL PROCESSES OF RURAL INSTITUTIONS IN SAN ANTERO, CORDOBA, COLOMBIA.
.- An Efficient Federated Utility-Mining Algorithm.
.- The Study of Value Creation and AI Agent in Social Network: Governance and Ethical Risks Aspects.
.- Enhancing Sustainability Education through Social Media platforms.
.- Exploring Awareness in Social Media Regarding Europe (EU) and Taiwan Relations.
.- How to Highlight the Lowest Values: Adapting Bar Chart Features to Emphasize Data Minima.
.- Generative AI and the Future of Social Content: Opportunities and Challenges.
.- Enhancing K-means Clustering in B2B Customer Segmentation: A Comparative and Hybrid Approach of Recursive Feature Elimination, Correlation Analysis, and Lasso Regularization.
.- Virtual or Human, Real or Rendered: Assessing the Persuasiveness of Synthetic
